Questions and Answers (?)

Q: At this point you should have some idea of who the average user of your product will be. What is the profile of that person?
A:  My ideal user would be a person who is passionate about skiing also wants to learn about what's going on in the world and how those events affect the ski world.  I suppose my ideal user would be a person like me- someone who wants to get his or her news in a creative way through a lens which they are familiar with, comfortable with and interested in (in this case, skiing).
Q: Who wants this product that you intend to develop?
A:  As a ski instuctor, I think that ski resorts and mountains would be interested in this product because it provides an interesting look on their mountain or resort that is not necessarily a "cookie cutter" review.  It gives visitors to the town or resort a different look at a mountain or at the sport of skiing in general.  It will allow visitors to not only get a glimpse of the skiing offered at the mountain but also how the surrounding area and mountian itself are being affected by current issues. 
Q: What problem or need are you satisfying for your customers? (Remember, the customers aren't necessarily the people who will be using your product. For example, television audiences aren't customers unless they pay for the product, as in HBO. The customers are advertisers.)
A:  As a skier I have always noticed that most ski news is just gear, conditions and mountains with awesome scenery.  As a skier I love this about ski news because it informs me about many of the things I want to know as a skier.  However, I sometimes find and articles that are ski related but are about wider reaching subjects, like climate change or the economy.  This got me thinking that there is a need for this kind of news- ski relted current events.  
Q: Who wants this product?
A:  Skiers, ski resorts and mountains, newsies, people who enjoy laughing and being entertained by my witty voice and bad puns. :)
Q: We all have to live. Where is the money in this product?
A:  This is actually the one answer to which I don't have a solid answer (even though it's probably the most important question).  I suppose there could be money it it from asdvertisers who want to pay for space to display their products, etc.  I haven't really thought of a creative way to make money off this idea though... I'd love help/suggestions!
Q: You are a journalist. Where is the journalism in this product?
A:  The journalism here is looking at current events and news stories and writing them creatively through the eyes of a skier and, especially, looking at them in regards to how they affect the ski curlture of a town or resort. 
Q: We've read that passion is key to success of a new venture. Money alone will not sustain it. So where is the passion in your product?
A:  I may not know about the money in this venture but I sure have the passion!  Skiing, travelling and writing are (and have always been) my three biggest passions in the world.  One of my Grandmother's favorite things to look at is a ski "newspaper" I made all by myself when I was ten.  I basically just drew the columns and wrote about skiing in my town of Jackson, so this is an idea I've had since I was younger.  I would love to take my childhood idea and turn it into something bigger and more wide reaching, something that a broader audience could enjoy and learn from.