The Art of Getting Started

This chapter had a lot of short sections which were very helpful and easy to read (whef, bit of a break from last week!). Something that I really liked was the idea of a mantra. I tend to get distracted easily, my dad describes me and my mom as getting distracted by random "shiny things" suddenly. I like the idea of a mantra because, if I'm trying to remember a business model, those shiny things will steal my attention. However, if I have a small and short saying to remind me what I'm doing then I can stay focused. I also though the distinction between a mantra and a tag line is important. At first I kind of thought a mantra and a tag line were the same thing but the nike example in the chapter made sense for me; a mantra is for the entrepreneur and employees, a tag line is for customers. I think having a mantra for a new business (or even just for life) is important because if something is repeated so many times and is so ingrained in your brain then it will be harder to forget and will stay there, reminding you of your purpose and goals.