The Art of Pitching

This chapter was also full of useful information but something that I really noticed was that pitching an idea seems a lot like writing an informative news story. In this chapter, the author talked about how a pitch should be short and brief but answer all the necessary questions and, most importantly, answer the question, "so what?" This reminded me a lot of writing journalistic pieces because when I'm writing a story I always ask myself "so what?" before adding some information, elaborating on a fact, giving background information or writing a lead. If people don't care, if there's no reason for them to continue reading then they'll stop and put down the piece. Same thing with a sales pitch, if you don't capture the audiences attention and tell them why what you're doing is important then they'll stop listening and go back to playing angry birds on their cell phones. this chapter made me think that, as journalists, we are in a lucky position to be giving pitches because we are already accustomed to short, pithy, informative sentences and statements that answer the "so what?" question.