Wednesday, November 13, 2013

Choice News: competition

I didn't find that much competition in this area of media.  A lot of what news organizations seem t be doing with this format is making it a one time, special or turning it into a game.  I did not find any news organizations which operate on a "choose your own adventure" format all the time.  However, because I am a new, up and coming organization, I may have to compete with the readership of other, historic, news groups.  For example, the Boston Globe had a choose your own mayor a while back.  The player chose where to go and what to do in Boston then "met" a candidate wherever they ended up. Even though this was a one time deal for the Globe, if I were to run a story like this at the same time they did, I would definitely have to compete for similar audiences.  However, as this seems to be a "One and done" idea for the Globe, I am not too worried about the competition.
Here's what they did:     http://www.boston.com/news/politics/2013_boston_mayoral_race/choose_your_adventure/

Most of what I found seemed to be games or videos or even just bulleted lists of ideas or things to do, like this one from the Huffington Post: http://www.huffingtonpost.com/veer-gidwaney/affordable-care-act_b_4220906.html

British Airways recently launched a choose your own adventure video series, which I explored, loved and may want to experiment with.  In this interactive advertisement, the “player” goes through the experience of choosing a city to go to then exploring the city through a series of decisions.  I had a blast vicariously exploring Paris, Rome, Barcelona and Berlin.  Because this is not a news site with the purpose of informing the public, I would not be competing with them.  However, like I said, it is a really cool idea and I think it would be fun to experiment with their concept.
Here's what they did:  http://skift.com/2013/11/13/british-airways-launches-choose-your-own-adventure-youtube-series/

 


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