Market Research

Market Research

Problem: People don’t think critically about the news which is a consequence of getting news from, primarily, one source.  In 2010, only 3% percent of American said they enjoyed following the news “a lot”, let’s get this number up! (poytner.org)

Fix: Choice News! This site is an interactive way for users to critically analyze the news themselves without having a newscaster or broadcaster tell them what is happening.  Users experience events vicariously through the adventure stories.

Media and Public Opinion Post:

• ·         10.8% Americans get news from newspapers
• ·         Approx. 30% each for network and cable television
• ·         15% don’t use the internet (approx. 85% use internet)
• ·         Majority of network television users like NBC (22.7%)
• ·         Majority of cable users like Fox (66.1%)
• ·         Majority internet users get their news from different sources than from The Washington Post, NYT, MSNBC, Fox, CNN, CBS, NBC or ABC (29%)

Pew Research Center:

• ·         USA 2012- 244MMs
• ·         63% of adults use cell phones to go online.  Compare this to 2010, when only 38% of adults used their cell phones to access the internet
• ·         34% of these users say they mostly go online using their cell phone
• ·         This means 21% of cell owners do most of their online browsing using mobile phone
• ·         98% of population between ages of 18-29
• ·         92% between the ages of 30-49
• ·         96% of population use internet with college+ education

Fox News Channel:

• ·         In 1995, 14% of Americans said they went online, by 2000 half were online and by 2007 75% were online.

In conclusion, Americans have been increasing their internet use for the past twenty years or so.  Many Americans are now accessing news online or online via cell phones.  As Choice News will be an online site we have a huge advantage here to use these rising numbers to our advantage and get internet users more invested in their news.  There is a market for Choice News because the majority of Americans no longer find joy in reading or experiencing the news anymore.  With our interactive, analytical and enjoyable format, our goal is to get Americans invested in the news once more!