Real Life Example...

I'm an avid skier so I naturally get ski magazine sent to me which I rapidly devour- taking in all the gear, technique and reviews.  This month, there was an article about a Littleton NH man.  I was automatically drawn to this article because Ski Magazine is primarily for Western skiers (it's based in Colorado) but in this issue I saw "New Hampshire" and immediately needed to read it.  "What could one of my fellow New Hampshireites be doing to warrant an article in this magazine?" I wondered.  As it turns out, this guy, is an entrepreneur- he's trying to re-open a small ski hill in Littleton NH.  Although it's not journalism based, he's still finding a need and filling it the way he thinks will work.  The hill will be to-pull only, a real "locals" hill.  I just though it was cool to read about what we've been practicing and see how it's being done in the area.